50 Investing Guidelines To Follow

Consider these two stocks.

Over the last five years, Stock “A” has seen its share price sputter with a negative return of 3.19%. Over that same period, its revenue growth ranks dead last compared to its competitors. Its historical valuation multiple also ranks last, which indicates that its competitors have a greater opportunity for growth. This makes sense based on how poorly this company has performed over the last five years.[1]

Stock “B” has been around for nearly 200 years and has seen its share price increase by over 300% in the last 20 years.  Over the last five years, they have increased their revenues and dividend by over 25%. Their dividend is extremely consistent, and the last time it was reduced was in 2001. Even with their increased revenues, they are currently trading at 10.40% below their historical valuation multiple. This indicates that there is still room for this stock to grow.[2]

So which stock would you like to purchase today?

It seems like an easy answer.

What if I told you Stock “A” was Scotiabank and Stock “B” was also Scotiabank?

To quote Mark Twain, “There are lies, damned lies, and statistics.” Now, everything I told you was factual, but the way I used the statistics allowed me to control the narrative and bolster my argument.

The same thing occurs every day in the stock market. You have one analyst arguing that you should buy Stock X and you have another analyst arguing that you should be selling Stock X. They are likely both truthful, and each is using statistics to tell you the side of the story that they want you to see.

Investing Guidelines to live by

So before you go out and make a life-changing financial decision based on a stock tip from your brother-in-law, here are 50 investing guidelines that I like to follow.

  1. Have a goal with your portfolio
  2. Have a strategy to achieve that goal
  3. If you want a higher rate of return – take more risk
  4. If you can’t handle the ups and downs – take less risk
  5. If you’re comparing two investments, each will likely look better than the other based on the start date you choose
  6. If you’re comparing two investments that have the same strategy, buy the cheaper one
  7. If you need access to money in a short period of time, it shouldn’t be invested in the stock market
  8. If you’re buying a stock, someone else is selling it to you. What do they know that you don’t?
  9. If you’re selling a stock, someone else is buying it from you. What do they know that you don’t?
  10. The best thing you can do to increase the value of your portfolio is to save more money
  11. Don’t dabble with what you can’t afford to lose
  12. Everyone talks about their winners; you’ll rarely hear about their losers
  13. Don’t let your neighbor’s success dictate your investment decisions – A flashy lifestyle usually equates to debt
  14. Be wary of an advisor selling you on their investment performance – they can make the numbers show you anything
  15. Reading one article doesn’t make you an expert
  16. There’s no such thing as a no-brainer investment
  17. If you invest in passive investments, you will slightly underperform the market
  18. If you invest in active investments, you will likely underperform passive investments
  19. To time the market perfectly you have to be right twice – when you buy and when you sell – good luck with that
  20. Your asset allocation (what you have in stocks, bonds, cash…) will dictate the majority of your return
  21. A strategy that worked last year doesn’t necessarily mean it will work again this year
  22. From Jan 1, 1969 – Oct 12, 2018, the TSX has had a positive return 66% of the time over a one year period
  23. From Jan 1, 1969 – Oct 12, 2018, the TSX has had a positive return 79% of the time over a five year period
  24. From Jan 1, 1969 – Oct 12, 2018, the TSX has had a positive return 100% of the time over a ten year period
  25. If you’re investing, make sure you have a long timeframe
  26. Don’t worry about the day-to-day performance of the stock market – You wouldn’t measure your drive from Winnipeg to Brandon with a ruler, nor should you measure your portfolio on a daily basis; the measuring stick is much too short
  27. The Dow Jones Industrial Average dropped 22.61% in a single day on Oct 19, 1987, which is now known as Black Monday[3]
  28. Had you invested in the Dow Jones Industrial Average the trading day before Black Monday, which would have been terrible market timing, you’d be up 1,110% today – try to find someone who isn’t happy with that return
  29. If you have a long timeframe, stop waiting for the next market correction to invest – it doesn’t matter (see #28)
  30. Let compounding be your best friend
  31. Don’t ever leave yourself overly exposed to one portion of the market
  32. Having a properly diversified portfolio means you’ll always be upset that a piece of it is underperforming the rest
  33. Having a lot of positions in your portfolio doesn’t make you more sophisticated
  34. Having a lot of positions in your portfolio makes things more complicated
  35. Bubbles happen because people can’t stand it when others who are “dumber” than they are get rich
  36. If you’ve blown a bubble before, you know it can eventually pop
  37. Losing money feels worse than making money
  38. Keep your emotions out of it
  39. There are no if’s or but’s – there’s just reality
  40. Don’t be a hero, stick to your plan
  41. If you’re going to double down on an investment, don’t let it be because you’re stubborn
  42. If someone asks you what’s going to happen in the market, your answer should be “I don’t know”
  43. Infinite factors are affecting the market, and you likely control none of them – If it were that easy to predict, we would all be billionaires
  44. Investing is like golfing – It’s not about how many good shots you hit, it’s about how many bad shots you can avoid
  45. Don’t worry about making short-term market moves – Would you sell your car at a ridiculously low price for a bicycle the next time you’re on route to Brandon and stuck in traffic on Portage Avenue? Don’t lose sight of your long-term journey.
  46. Be wary of financial talking heads – They are selling elevators with “plunge and soar” as options rather than “up and down”
  47. Just as it doesn’t matter how good a farmer you are; if it rains on your crop, there won’t be much to harvest. So too does it not matter how good an investor you are; if the President send out a negative Tweet, everyone’s portfolio is going down.
  48. If you want to rip up your investment statement, it’s probably a good time to buy low
  49. If you want to frame your investment statement, it’s probably a good time to diversify your portfolio
  50. Have realistic expectations



[1] All data accurate as of writing on July 25th, 2019

[2] All data accurate as of writing on July 25th, 2019

[3] https://money.cnn.com/2017/10/19/investing/romans-numeral-black-monday/index.html

Looking for more?

Recent Blog Posts

Marc Sabourin is a Winnipeg-based Financial Advisor and Retirement Specialist with Harbourfront Wealth Management. His specialty is working with pre-retirees and retirees who are looking for retirement, investment, & tax advice. 

Disclaimer: The views expressed are those of Marc Sabourin, Certified Financial Planner, and Investment Advisor, and not necessarily those of Harbourfront Wealth Management Inc., a member of the Canadian Investor Protection Fund

20 Retirement Tips

When entering retirement or having recently retired, these 20 tips should be considered. A thorough retirement plan will touch on all 20.

Drastically change the lookout of your retirement

Get your guide below